Hi, I'm Mark.
O.K. more about me.
I am a thoughtful creative. Sure I can come in and just execute your idea or regurgitate the "main takeaway" on a creative brief. However, if you are looking for the kind of conceptual creative that demands attention, communicates quickly or, gasp, ignites analytics, then please turn me loose and put my creative talents to work for you.
Art Direction, Writing and Strategic Thinking.
You are not just another job to me.
You are a person or business with problems. Serious problems. I'd like to help you solve those problems. I believe in building relationships that last. It starts with trust and a lot of collaberative discussion. I am a good listener and I'm not shy speaking with candor when needed.
I take a strategic approach to the grand task of creative problem solving. The objective is to understand the landscape of the problem thoroughly and solve it with effective uniqueness. I think visually. I write intuitively. I also believe in taking chances. It's a process and it takes some time to do it right, but the results are worth it. It's an art.
I am a professional creative. Reliable. Enthusiastic. Experienced. I possess a very strong and broad creative skill set. I am thorough and meticulous. My humor connects at an astounding 88.734% success rate. I'll even wear black if you need me to... on occasion.
Give me a chance. Let me put some of my unique creative mojo to work for you. Ultimately, it's my job to make you look good. I will bust my ass to make you, your creative brief, your agency, your product, service or business stand apart and rise above the chatter. Where it belongs.
If you want my help, let's talk.
Résumé
Mark Short
Art Director / Writer
Solana Beach, CA, USA
Art Director / Writer
Solana Beach, CA, USA
WORK EXPERIENCE
2009 – Present
Sr. Art Direction / Writing / Content Creation, Freelance, Solana Beach, California
Adobe, Glendale Federal Bank, Oakley, Taco Bell, Amnesty International, Sharp HealthCare, Hewlett Packard, ARM, Rincon Casino, The Flower Fields of Carlsbad, ScreenTime Media, Barratt American Home Builders, Vesta Sciences, Microsoft, PartsRiver, WebEx, LA Ski & Sun Tours, Burma Ridge Ranch, Marauder Brewing, Brookfield Homes, The Parkview, Cirrhus9, Parts River, Intensity Nutrition, San Diego Venture Group, The Inn at Rancho Santa Fe, Clear HR Solutions, et al.
2006 – 2008
Sr. Art Director, Fry Hammond Barr, Tampa, Florida,
Bright House Networks, Moffitt Cancer Center, Tampa’s Lowry Park Zoo, Regional McDonald’s
Provided sr. art direction and produced a very high volume of award–winning work. Directed a small talented staff on various creative fronts — such as the the fast pace of a fierce telecom/satellite/cable war, a major re-branding of a nationally respected cancer center and moving the turnstiles at the zoo. Created integrated campaigns with a broadcast dominant workload.
2000 – 2003
Creative Director /Writer, Teomedia Inc., San Diego, California
Provided in-house creative direction and marketing guidance for a rich media start–up. Created GUI, icons, widgets, micro-sites, sales presentations. Gained valuable experience in the creation of targeted interactive rich media content.
1996–2000
Art Director, Kenneth Smith Advertising, San Diego, California
Mail Boxes Etc., Daewoo Motors U.S.A., Sharp HealthCare, BoxLot.com
Created several national broadcast spots and produced creative for a steady flow of print and outdoor assignments. Designed in–store displays, direct mail, collateral and static/animated banners for the web.
1994–1996
Art Director, National Football League Properties, New York, NY
Created national branding campaigns for the NFL in both broadcast and print. Developed trade and retail print ads for NFL licensed product. Created team–specific and special–event advertising for the Super Bowl, Pro Bowl and the NFL Experience. Gained first-hand insight into the complexities of professional sports marketing.
EDUCATION
Ongoing: Lynda.com, Adobe.com, Apple.com
Adobe Certified - After Effects - (Advanced) Motion Graphics, June 2016
UCSD Extension - InDesign - Digital Publishing for Mobile, Spring 2012
UCSD Extension - Word Press 1, Spring 2012 & Word Press 2, Summer 2012
UCSD Extension - Flash Level 1, Fall 2009
UCSD Extension - Financing Strategy, Fall 2003
UCSD Extension - Financial Accounting, Spring 2003
Art Center College of Design, Pasadena, CA. 1992
Bachelor of Fine Arts degree in Advertising Design
Bachelor of Fine Arts degree in Advertising Design
University of California at Los Angeles, Westwood, CA. 1989
Bachelor of Arts degree in History
Bachelor of Arts degree in History
AWARDS
American Advertising Federation (AAF) - ADDY Awards - Best of Bay
The Telly Awards - Silvers
L.A. Creative Club - Gold - Student
Surfer Magazine - Collage Competition - Best use of Humor
The Telly Awards - Silvers
L.A. Creative Club - Gold - Student
Surfer Magazine - Collage Competition - Best use of Humor
SKILLS
strategic thinking • brand positioning — developing a distinct conceptual point-of-view, style and tonality • strong foundation in the core elements of effective design • write headlines, tag lines and copy • comedic script writing • voice over talent • adept in traditional and digital media • engaging presentation skills • art direction on photo/broadcast shoots • all facets of pre & post production — wardrobe, high-end film transfer, color correction, editing, motion graphics, titling, sound design, sweetening • proficient in various design/video/audio software applications – creative suite, final cut pro, keynote and garage band
I like to chase storms for pow-pow in my down time. Recharging the mojo at Snowbird.